Find and remove friction with research, funnel analysis and test-ready design variants.
UX strategy starts with finding where people get stuck — in a sign-up flow, a checkout, or a dashboard nobody opens twice.
We audit your funnel, talk to your users, and turn what we learn into design variants your team can test.
Often paired with: User research, Usability testing, Landing page, Copywriting.
Fintech · Digital-first fintech lender
The problem: HELOCs are confusing
What we did: Plain language, guided steps and smart defaults. Education is built into every screen so borrowers understand exactly what they’re signing up for — without needing a banker.
For users: Borrowers understand exactly what they’re agreeing to before they commit.
100% digital — application to closing
Launched on schedule — then tuned with real borrowers
Logistics · Distribution centre operators
The problem: The yard can’t trust the schedule
What we did: A yard and dock scheduler — the physical gantt of every dock, every hour — plus a field app that opens on live dock occupancy, queues arriving trucks, checks deliveries in, and captures proof of delivery with photo and signature.
For users: Yard managers know which bay is free without leaving the office, and drivers arrive to a bay that’s actually ready.
12+ in-depth interviews across four operational roles
One system, from dock to delivery
Music-tech · Spare Music
The problem: No visibility into royalties
What we did: A transparent royalties system: earnings by track, artist and platform, real-time balances and payout timelines, and automatic split payments.
For users: Every artist can see what they’ve earned, who gets what, and when they’ll be paid.
10k+ monthly active users — tens of thousands
A platform artists actually live in
One flat monthly price from $5,999. See plans.
Funnel & friction audits, A/B test-ready variants, Qualitative research. It’s often paired with user research, usability testing, landing page.
Yes — see HELOC, Dockline and Spare Music on this page, each with a full case study.
Every service is part of one flat monthly subscription, with unlimited tasks and unlimited brands. Quarterly and yearly plans cost less per month.
One at a time. Add as many tasks to your queue as you like; we work on the top one and send updates every 48 hours. When you approve it, the next task starts.
It depends on the size of each task. Small tasks can be finished in a few days; bigger ones, like a full product flow or a website, are worked through in steps. You set the order of your queue, so the most important work always comes first.
Yes. Every service is on the same plan, so your queue can include product design, branding, motion and more. We work through it one task at a time, in the order you choose.
Every plan includes up to 3 users.
We reply within one business day of your request.